Apple's upcoming fall event on September 9 is critical for the company to unveil new iPhones, integrate AI features, and combat slowing sales, especially in China.
Apple's new devices will feature revamped AI functionalities, including updates to Siri and integration with ChatGPT, but these will only be available on the latest models.
Apple faces stiff competition from brands like Samsung and Google who are increasing their focus on AI functionalities, as evidenced by the latest Galaxy and Pixel launches.
Despite the potential of the iPhone 15, overall sales in China have dropped significantly by 6.5%, presenting a challenge for Apple's growth strategy.
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