"Apple TV+ is now simply Apple TV, with a vibrant new identity."
"When Apple launched Apple TV+, the name Apple TV had already been taken by its connected TV box, which functions similar to a Roku or Apple Fire TV device, providing access to other streaming services."
"Apple had previously raised the price of the streaming service by more than 30 percent back in August, rising to $12.99 per month, up from $9.99."
"It is worth noting that Apple TV is the only major streaming service that does not have an advertising-supported tier."
Apple rebranded its streaming service Apple TV+ to Apple TV and introduced a vibrant new identity. The film F1 will debut on the platform on Dec. 12. The Apple TV name already refers to a connected TV box that provides access to other streaming services, creating a naming overlap. App storefronts continued to show Apple TV+ badging, and the effective date for the new identity remained unclear. The service’s monthly price increased in August from $9.99 to $12.99. Apple TV is the only major streaming service without an advertising-supported tier, and industry speculation suggests potential ad-based options or changes to the physical device.
Read at The Hollywood Reporter
Unable to calculate read time
Collection
[
|
...
]