"In 2022, Apple won an Oscar. The company behind the Mac and iPhone made a splash by winning Best Picture with the indie darling CODA, a remake of a French-Belgian film about the only hearing member of a family with a struggling fishing business. It was created with a modest budget reported around $10 million, and yet despite its relatively humble beginnings, for a time the movie was a showpiece for one of the world's most valuable companies"
"Since it debuted in 2019, Apple TV has largely been a curiosity, an effort focused more on prestige than scale and profits. While other streamers duke it out for market share, Apple has seemed content on using its streaming service to bolster its image. The result is that for years the service had few major hits, and has also been plagued by a dearth of content compared to its competitors."
Apple TV achieved a high-profile victory with CODA, a modestly budgeted film that won Best Picture and briefly symbolized Apple's entry into film and television. Awards boosted prestige but did not produce a mainstream hit or large viewership. Since launching in 2019, Apple TV has operated more as a prestige-focused effort than a scale-driven streamer, emphasizing original programming and image over expansive licensed libraries or bidding for established hits. The service has produced acclaimed shows and films but remains limited in content breadth and market impact compared with larger competitors.
Read at The Verge
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