Apple TV+ has rapidly established its identity with lavish miniseries and dramas, though it continues to refine its brand and strengthen its catalogue.
After winning over the NBA, Amazon Prime Video sets its sights on Hollywood
Amazon Prime Video is transitioning to a mainstream Hollywood player under Mike Hopkins, focusing on original content, live sports, advertising revenue, and aiming to capture a larger share of digital advertising spending.
Efforts to introduce a lower-priced ad-supported tier led to a doubling of ad revenue, with a 16.4% overall revenue rise in Q2, the fastest growth since 2021.