""Apple Business is a significant leap forward in our decades-long commitment to helping companies of all sizes leverage the power of Apple products and services to run and grow," stated Susan Prescott, VP of enterprise and education marketing."
"The platform reflects Apple's ambition to generate reoccurring revenue outside of its iPhone sales by integrating more features and services across apps and devices."
"Using Maps ads, businesses will appear more prominently when Apple users search for relevant terms, with only one ad shown in search results during key moments."
"Apple stated the ads will protect users' privacy, as data about the ads which users interact with will not be associated with their Apple accounts."
Apple unveiled Apple Business, a unified platform that integrates mobile device management, business email, and calendar services with custom domain support. Launching on April 14, it replaces Apple Business Essentials, Apple Business Manager, and Apple Business Connect. The platform aims to generate recurring revenue beyond iPhone sales by enhancing features across apps and devices. Businesses in the US and Canada can purchase local ads in Apple Maps, ensuring privacy by not linking ad interactions to user accounts.
Read at Mobile World Live
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