Apple is actively planning to launch its "Vision Air" product in Q3 2027, which will be significantly lighter than the Vision Pro by replacing components with lighter materials. This model will utilize an iPhone processor instead of a Mac processor and will be priced lower. Beyond that, Apple is also working on true smart glasses that resemble regular eyewear and can project AR content, expected for mass production in Q2 2027, with full AR glasses anticipated in 2028.
Apple's Vision Air, expected in 2027, will be over 40% lighter than Vision Pro, featuring an iPhone processor and priced significantly lower.
The true innovation hinges on developing smart glasses that are indistinguishable from regular glasses, capable of displaying AR content on transparent lenses.
Mass production of display-free, Ray-Ban-like glasses is planned for Q2 2027, with an expected output of 3 to 5 million units, highlighting Apple's confidence in this market.
The eventual AR glasses are slated for 2028, promising to integrate advanced features like audio playback, camera functionality, and AI environmental sensing.
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