During Super Bowl LIX, Apple Inc. made a significant cultural impact by not promoting its products directly, as highlighted by YouTuber Nikias Molina. With CEO Tim Cook and Senior VP Eddy Cue attending the event, Apple reaffirmed its connection to the Super Bowl. Sponsored by Apple Music, the halftime show featured Kendrick Lamar, underscoring Apple's strategy of aligning with culture rather than pushing products like the iPhone. The initiative reflects a long-term brand building approach that emphasizes community engagement over traditional advertising techniques, showcased by a promotional offer for Apple Music subscribers.
Apple isn't pushing the iPhone or AirPods in your face. Instead, it's aligning itself with music, culture, and the biggest entertainment event of the year.
Apple doesn't need to show an iPhone at the Super Bowl because it owns the culture around it. This is long-term brand building at its finest.
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