The author expresses regret for failing to foresee delays in the rollout of personalized Siri features under the 'Apple Intelligence' banner, which were unexpectedly postponed. Reflecting on past product launches, the writer reveals how prior confidence in Apple's reliability led to complacency, obscuring obvious signs of trouble. The author criticizes the ambiguous nature of marketing terms like 'Apple Intelligence' and 'Continuity,' emphasizing their role in masking the complexity and diversity of Apple's AI features. Overall, the article highlights concerns about timely innovation and communication from Apple.
I should have pointed out red flags starting back at WWDC last year, and I am embarrassed and sorry that I didn't see what should have been very clear to me from the start.
I'd been lulled into complacency by Apple's track record of consistently shipping pre-announced products and features. Their record in that regard wasn't perfect, but the exceptions tended to be around the edges.
There's no such thing, technically speaking, as 'Continuity'. It's not like there's an Xcode project inside Apple named Continuity.xcodeproj, and all the code that supports everything from AirDrop to Sidecar to iPhone Mirroring to clipboard sharing is all implemented in the same framework of code.
The same goes for 'Apple Intelligence'. It doesn't exist as a single thing or project. It's a marketing term for a collection of features, apps, and services.
Collection
[
|
...
]