"OpenAI announced on Friday that it will be testing ads in its free version for logged-in, adult US users. It's also rolling out an $8-per-month Go subscription tier that includes some upgraded capabilities, such as longer memory and more image creation opportunities, a lower price than its Plus ($20/month) and Pro ($200/month) subscriptions. Go subscribers will also get ads, while Plus, Pro and OpenAI's business customers won't. OpenAI CEO Sam Altman has previously expressed reservations about introducing ads to ChatGPT."
"Advertising could prove a lucrative strategy for OpenAI, as using the information from people's conversations with ChatGPT could make for highly targeted ads. For example, if a user asked ChatGPT for help planning a trip, it could serve up ads for a hotel or entertainment in the area. As part of the test, ads will show up at the bottom of ChatGPT's answer to a user's query and will be labeled as sponsored."
OpenAI will test ads in ChatGPT's free version for logged-in adult US users and introduce an $8-per-month Go tier offering longer memory, more image-creation opportunities, and other upgraded features at a lower price than Plus and Pro. Go subscribers will receive ads while Plus, Pro and business customers will not. OpenAI faces large AI infrastructure spending commitments and is pursuing additional revenue streams, including Instant Checkout and new health and learning tools, to increase everyday utility and encourage paid subscriptions. Ads will appear labeled as sponsored below answers, and OpenAI says it will not sell conversations and will permit users to disable ad personalization.
Read at www.cnn.com
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