The 'State of Mobile' report reveals that consumer spending on apps is expected to reach $150 billion globally in 2024, a 13% increase from the prior year. Fueled by the widespread popularity of AI applications like ChatGPT, total spending in this category is projected to hit nearly $1.1 billion, with a remarkable 200% increase year-over-year. Consumers spent approximately 7.7 billion hours on AI apps and downloaded such apps 17 billion times. Other app categories such as streaming, e-commerce, and finance are also performing well, while AI apps are on track for significant growth in consumer spending.
Demand for generative AI has propelled consumer app spending to $150 billion globally in 2024, marking a 13% increase compared to the previous year.
AI apps saw over 200% increase in consumer spending, totaling nearly $1.1 billion in 2024, highlighting a strong and consistent demand for these applications.
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