AI deepfakes could be used by a range of malicious actors. APAC enterprises can prepare by adding deepfakes to their risk assessments and better protecting their own content.
Huber called on larger tech platform players to step up with stronger and clearer identification of AI-generated content.
Over half of respondents named AI-generated misinformation and disinformation, including deepfakes, as a significant risk.
Enterprises have not been quick to consider AI deepfake risk, but it could lead to damage to brand and reputation.
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