Industry experts predict that 2025 will be a significant year for AI, transitioning from experimentation to broader adoption across tech and marketing sectors.
Generative AI is expected to revolutionize search by moving away from traditional keyword reliance, favoring a multimodal approach that integrates images, videos, and semantic text.
As AI continues to evolve, agency executives anticipate brands will shift towards impression-based metrics over clicks, adapting to changes in how consumers interact with AI-driven search.
The rapid growth in traffic referrals driven by ChatGPT highlights the ongoing shift towards generative AI tools, despite OpenAI's current small market share.
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