Adam Brotman and Andy Sack shifted their focus from customer loyalty to exploring the implications of AI after the advent of ChatGPT. Recognizing the significant impact AI would have, they embarked on a project leading to their book, 'AI First: The Playbook for a Future-Proof Business and Brand.' Their research included interviews with notable tech leaders like Sam Altman, Reid Hoffman, and Bill Gates, revealing their insights on the transformative power of AI in various sectors, including healthcare and business.
When we met with Hoffman, he was late. He'd just finished a call with the Pope. That's how powerful technology companies have become.
Bill Gates put his feelings simply: 'AI is bigger than the computer.' This time, the computer understands us.
We had this moment, where we looked at each other and said: this is going to be way bigger than anyone realizes.
Their research involved interviewing some of the most powerful minds in tech: Sam Altman, Reid Hoffman, and Bill Gates.
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