Arielle Lorre, a wellness influencer, discovered an AI-generated video of herself promoting a skincare product she had never tried. This incident highlights the dangers of AI in advertising, where creators' likenesses can be misappropriated without consent. Many influencers, like Joe Rogan, are facing similar challenges with deepfakes. Experts warn that growing affiliate marketing programs encourage AI-generated content, often misleadingly involving creators and potentially harming their brands and trust with audiences. Lorre expressed concern over the legality and impact on her reputation.
You can imagine how unsettling it is to see yourself saying things you've never said, sitting in an interview you've never sat in.
Not only is it illegal, but it also dilutes my brand, affects the trust that I've been building with my audience and my community for years on end.
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