#brand-integrity

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fromIndependent
3 weeks ago

Legal letters and copyright rows as GAA accuses coaches and companies of "seeking to line their own pockets"

The GAA has issued several legal letters against companies violating trademark rules, alleging they are taking advantage of the association to profit financially.
Social media marketing
Artificial intelligence
fromInc
3 weeks ago

AI Is Driving This Growing Social Media Trend. It Has Serious Consequences

The rise of AI-generated content can lead to creators' likenesses being misused in advertising, undermining trust with their audience.
fromExchangewire
1 month ago

TradPlus Partners with GeoEdge to Elevate Ad Quality and Safeguard the User Experience

User experience is the cornerstone of sustainable growth in mobile advertising," said Matt Wang, CEO of TradPlus. "Partnering with GeoEdge empowers us to preemptively eliminate disruptive and inappropriate ads, aligning with our mission to prioritise transparency and safety.
Marketing tech
fromAcast
1 month ago

From Baby Eczema to a Beauty Empire: The Dr. PAWPAW Story | PR LIKE A BOSS!

Patz and Pauline Paterson discuss the inspiring journey behind Dr. PAWPAW, highlighting its origins in a personal need for a natural remedy for eczema.
Privacy professionals
Artificial intelligence
fromFood & Beverage Magazine
1 month ago

AI Driving America's F&B Counterfeit Crisis, New Study Finds - Part 1

AI has drastically lowered barriers for counterfeiters, leading to increased food and beverage fraud.
Consumer vigilance and regulatory measures are crucial in combating the rising counterfeit threats.
London startup
fromwww.nytimes.com
2 months ago

Lab-Grown Diamonds See Prices Fall Despite Buyer Interest

Lab-grown diamonds are becoming more common in midrange luxury watches despite facing price drops and investment challenges.
fromCreative Bloq
5 months ago

Anthropologie's AI allegations prove creatives are tired of "disingenuous" artwork

Witnessing big brands embracing AI tools reinforces the notion that quick-fix AI content is favored over authentic human creativity, raising concerns on artistic integrity.
Artificial intelligence
fromWine Enthusiast
6 months ago

For American Winery of the Year La Crema, 'Quality Always Comes First'

"La Crema has grown by leaps and bounds, but the quality has never gone backward," says Bill O'Connor, EVP and Chief Sales Officer for Jackson Family Wines, who's spearheaded partnerships with the Kentucky Derby, various Pride events around the country, and, most recently, a partnership with the WNBA. "It's been rewarding to see us keep the integrity of the brand from day one. When you mix that all together, that's why the winery is so popular."
Wine
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