"If you're a nonprofit, you're allowed to buy sales-tax-free. There are 50 different sets of laws and regulations in 50 different states; it's very complicated, and it takes a long time,"
"We've used AI to automate that entire thing, and it's gone from, like, two hours to a couple of minutes to do one of those transactions."
"They can spend more time with our customers, and we can unchain them from the cash register [and] make them way more knowledgeable and more productive."
Guitar Center faces gaps in in-store expertise and time-consuming manual processes across roughly 13,500 employees in over 300 stores. The company deployed a customer-facing chatbot called Rig Advisor and an employee training simulator named Pitch Practice to improve product discovery and staff readiness. AI automates sales-tax-free transactions across 50 states, reducing processing time from about two hours to minutes. AI also generates professional-quality images of used instruments, replacing in-store studio setups. Additional AI applications extend to call centers and software development, aiming to increase associate productivity and customer-facing engagement.
Read at Digiday
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