"Answer engines are the new front door to entertainment - and AI search is taking over as the dominant way audiences access information about what content is popular, which franchises are thriving and which stars actually matter. While execs argue over whether ChatGPT can write a punchline, the algorithm is quietly deciding whether your next sequel even deserves to exist."
"Literate AI, a consultancy that helps businesses optimize their content and "narratives" in AI search has been tracking how massive the switch has been. The NYC-based company now works across sports and entertainment, financial services, healthcare and tech businesses and brands - with clients including Jefferies, Cirque du Soleil, Google Fiber and Simon Sports. Literate's co-founder and chairman, Mitch Stoller, points out that primary data shows that more than a billion people globally now use generative AI."
Answer engines and AI-powered search are becoming the primary gateways for audiences to discover entertainment, shaping perceptions of what content, franchises and stars matter. Generative AI now reaches more than a billion people globally, with frequent use by a large share of Americans and adoption by corporate directors in board meetings. More than half of consumers consult AI before purchasing decisions, increasingly including viewing choices. Companies and consultants are optimizing content and "narratives" to perform well in AI search, shifting influence from creators and gatekeepers to algorithmic recommendation systems that can determine project viability.
Read at Theankler
Unable to calculate read time
Collection
[
|
...
]