#content-discovery
#content-discovery
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Podcast
fromLindsey Gamble
1 month agoSpotify Launches Podcast Play Counts to Highlight Popular Shows and Episodes - Lindsey Gamble
Spotify has introduced a new metric called Plays to track podcast episode popularity.
The Plays metric will enhance content discovery and provide performance benchmarks for creators.
#netflix
Social media marketing
fromLindsey Gamble
3 months agoYouTube to Overhaul Its TV App for a More TV-Like Experience - Lindsey Gamble
Netflix is enhancing social features to promote content sharing and discovery.
The hiring of a Product Manager indicates a significant investment in creator-led content.
Mobile UX
fromZDNET
1 month agoYour Netflix home screen is about to look much different - here's a sneak peek
Netflix is rolling out a redesigned homepage aimed at simplifying content discovery with cleaner navigation and smarter recommendations.
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fromForbes
7 months agoCouncil Post: The Streaming Struggle Is Real For All Parties: Can Adtech Save TV?
"Consumers seeking cost-effective entertainment are increasingly gravitating towards free ad-supported streaming television, with almost 70% opting for it over subscriptions. This shift reflects the evolving landscape of media consumption, where accessibility and affordability have become paramount. As viewers engage with platforms offering free content, traditional models reliant on subscription fees face significant challenges to retain audiences."
Marketing
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