#content-discovery

#content-discovery

Digital visibility is no longer built just on links; it's built on mentions. In 2025, the brands winning in search aren't just the ones with backlinks, but the ones being mentioned in the right places and by the right voices.

"The home screen has become the front page of the connected household," said Ed Wale, VP, international at LG Ad Solutions. "It's where content is discovered, decisions are made, and increasingly, where brands can capture attention with high-impact, native formats."

Spotify's new metric 'Plays' offers a clear insight into the popularity of podcast episodes, akin to YouTube's view counts, promoting enhanced discovery and benchmarking for creators.

Apple's new website, 'Snapshot on Apple,' features a carousel of celebrity profiles, connecting fans to their content across Apple's platforms.

Shorts are increasingly serving as a discovery tool, reshaping how consumers find and engage with content in media and entertainment.

New films are being made and released every week, but standing out in an era of endless content is a challenge of its own.

Hashtags have evolved from a basic organizational shortcut to a bonafide social media marketing tool, aiding in product discovery and helping businesses expand their reach.