Super Bowl 59 showcased a notable shift in consumer perception of AI, with ads promoting AI technology receiving less skepticism compared to previous years. Companies like Salesforce, Meta, and Google successfully framed AI within branding and storytelling contexts, marking a departure from earlier, more critical representations. Elav Horwitz from WPP emphasized that AI has become a 'commodity' that is integral to modern life. Despite this positive trend, not all ads were impactful, such as GoDaddy's which failed to distinguish itself in a crowded market.
"AI is now a commodity. It's a product we cannot ignore," Horwitz said.
Unlike previous ads promoting AI- like Apple's that was criticized for tone-deaf messaging, Super Bowl 59 ads were notably different.
Some spots, such as Saleforce's 'Dining Alfiasco' ad, framed the need for AI in daily life to an almost absurd level.
Ads featuring or promoting AI technology this Super Bowl faced noticeably less backlash this year than previous ads, signaling a shift in public perception.
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