AI is transforming the marketing and PR landscape by enhancing campaign development and effectiveness analysis, while reminding us it’s a tool, not a replacement for human teams.
With AI tools, marketers can generate new pitches effortlessly, utilizing features like Google Docs' 'help me write' to inspire creativity for product presentations.
ChatGPT can assist in writing content quickly, allowing marketers to produce drafts for numerous blog posts within seconds, but must be used wisely for final output.
Despite the advantages AI presents, it is crucial to understand its limitations—it can make errors and should not completely replace the creativity of human marketers.
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