"Alphabet is best known for Google, which is the most dominant search engine on the planet. Google commands an approximate 90% market share in search, in large part due to the distribution advantages it has. The company owns both the world's leading web browser in Chrome and the No. 1 smartphone operating system in Android. Alphabet also has a search revenue-sharing deal with Apple to be the default search on all its devices."
"This essentially makes Google the gateway to the internet for most people. Meanwhile, the company monetizes its search engine through the massive global ad network it has created, which can serve everything from global brands to local merchants. It has gained both the trust of users and advertisers, creating a power network effect that is still in place, even as the market shifts due to the introduction of artificial intelligence (AI)."
Alphabet has invested in several space companies. Google holds about 90% of search market share, supported by Chrome and Android distribution advantages. A revenue-sharing deal makes Google the default search on Apple devices, positioning it as the gateway to the internet for most users. Search is monetized through a massive global ad network that serves global brands and local merchants. Alphabet owns YouTube and consumer apps including Google Maps, Gmail, and Google Workspace, and helps publishers monetize via AdSense. Google Cloud is the fastest-growing segment, driven by AI demand. Alphabet developed Tensor Processing Units for cost-efficient AI compute and built the Gemini large language model, which is offered to customers and integrated across products.
Read at The Motley Fool
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