The New York Times has entered into an AI licensing agreement with Amazon, allowing Amazon's devices like Alexa to utilize snippets from Times stories and recipes. The deal marks a shift in NYT's approach, historically protective of its content, now demonstrating a willingness to engage with the AI landscape. This agreement signals a potential trend in the media industry, with expectations of more licensing partnerships between publishers and AI companies. The move suggests NYT is looking to monetize its content in new ways while adapting to changing technologies in news delivery.
"The New York Times is signaling to other AI tech companies, 'We're open to being at the table, if you're willing to come to the table.'"
"This agreement represents a new wave of deals between large digital publishers and AI licensing deals to come."
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