Amazon Expands into Generative AI with New Shopping and Health Assistants
Briefly

Amazon is innovating with new generative AI features, including Interests AI, a shopping assistant that interprets user preferences in everyday language for personalized product recommendations. Users describe their interests casually, and the AI generates tailored suggestions. In addition, Amazon is testing Health AI to address health inquiries, offering advice and directing users to products related to wellness. This chatbot utilizes Bedrock, Amazon's cloud AI system, ensuring some responses are clinically reviewed by professionals, highlighting Amazon's commitment to integrating AI across various sectors.
Amazon has recently launched Interests AI and Health AI to enhance e-commerce and healthcare services, allowing personalized shopping experiences and health-related assistance.
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