If generative AI was served up by advertising agencies as the hors d'oeuvre in Cannes last year (a taste of what was to come, but little more), this time around it was the main course. Everywhere you looked up and down the Croisette, it often felt like AI was the only thing on the menu.
According to Forrester's new report, 61% of US ad agencies are already using generative AI, with 30% exploring use cases, surpassing adoption rates in other groups. Large agencies with 201+ employees are eagerly embracing genAI technology.
Collection
[
|
...
]