"Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month."
"These movies aren't bad or even all that different from what might have led the box office 20 or even 10 years ago. But they simply fail to reach any critical threshold of audience knowledge or interest. Netflix, Amazon Prime, Apple, et al. spend tens of millions to snag names like John Cena, Mark Wahlberg, Reese Witherspoon, Will Ferrell and Chris Evans. "But then they release them into the world with barely a peep," The Globe writes. "Why?""
"Once upon a time, practically the entire US would know about the same upcoming big-ticket movies and what each was about, thanks to trailers and audience exposure to TV, radio and billboards. But these days, all a movie might get are a few preferential placements on a streaming homepage - and not much else in terms of widespread promotion. The streamers are excellent at self-promotion within their own environments. The problem is that relatively few movies escape the confines of their streaming fortress."
PayPal enabled ChatGPT in-app transactions last October and is preparing to expand payments into other retailer chatbots, signaling growth in AI shopping. ChatGPT's entry into advertising is prompting other LLMs and chatbots to adopt ads, with Walmart adding ads to its generative AI agent Sparky. Big streaming services spend heavily on star-driven films but often provide limited external promotion, leaving many titles with low audience awareness. Traditional mass channels like trailers, TV, radio, and billboards once built nationwide movie knowledge. Streamers promote well inside platforms, but few movies escape those streaming fortresses to reach broad audiences.
Read at AdExchanger
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