Recently, major AI companies like OpenAI, Google, Microsoft, and Meta have focused on improving personalization in their chatbots. OpenAI's ChatGPT can now remember past interactions, while Google's Gemini connects with user services for tailored responses. Anthropic is integrating with email and calendars for context-aware answers, and Microsoft's Recall captures and analyzes screenshots for searchability. These developments, though not major releases, signal a strategic push to create more personalized AI experiences that not only attract users but also establish long-term engagement with their systems.
In 2023, the personalized AI pitch tended to focus on utility. Google, for example, suggested that you would be able to use AI plug-ins to interact with documents, but maybe also book some flights, using your Google account for context.
After backlash last year, Microsoft is once again moving forward with Recall, a Windows feature that takes continuous screenshots, scans them with AI, and makes them searchable.
Together, though, they mark an attempt to realize a goal these companies have been talking about since the early days of ChatGPT: not just to get people to use their chatbots but to get them well and truly locked in.
We have greatly improved memory in ChatGPTâit can now reference all your past conversations! This is a surprisingly great feature, and it points at something we are excited about: AI systems that get to know you over your life.
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