Antony Demekhin, CEO of Tuney, discusses the evolution of brand marketing driven by technology, especially generative AI (Gen AI). As this technology enables the creation of video, images, and audio content, it presents opportunities for brands to enhance consumer experiences. However, with its capabilities comes the challenge of preserving authenticity. Demekhin highlights the shift in consumer trust towards the people behind brands, stressing the importance of maintaining a human element in storytelling. Authenticity is crucial to avoid the pitfalls of impersonal AI-generated content, making ethics a priority in marketing strategies.
Antony Demekhin emphasizes the importance of integrating generative AI in marketing while upholding ethical standards to ensure authenticity in brand storytelling.
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