Figma's 2025 AI Report highlights a disconnect in the integration of AI tools among designers and developers. While excitement for AI's potential is high, tangible benefits remain elusive, with 76% of AI projects focusing on vague goals rather than measurable outcomes like revenue growth. This paradox reflects the still-developing nature of AI technology. Users are experimenting but struggle to articulate specific objectives. Comparisons to early mobile app development emphasize the current stage of AI integration in creative workflows.
"There's a lot of play and experimentation happeningâit's natural," he explains, comparing the current moment to early mobile app development, where rapid iteration preceded clear use cases.
A staggering 76% of AI projects prioritize vague objectives like 'experimenting with AI' over concrete goals such as revenue growth, with an eye-popping 9%.
One survey respondent likened building AI products to 'running a restaurant where the menu changes daily,' a metaphor Hogan calls 'the quote of the survey.'
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