"Google has unveiled the Universal Commerce Protocol (UCP): a new open standard for AI agent-based shopping. Developed in collaboration with companies including Shopify, Etsy, Wayfair, Target and Walmart, the protocol is designed to allow AI agents to operate across multiple stages of the customer journey, from product discovery through to post-purchase support, without requiring separate agent connections for each function."
"According to Google, UCP will work alongside existing agentic frameworks such as the Agent Payments Protocol, Agent2Agent and Model Context Protocol, giving businesses and developers the flexibility to adopt only the extensions relevant to their needs. They plan to roll out the standard for eligible product listings in AI-powered search and the Gemini apps, enabling US shoppers to complete purchases directly through Google using Google Pay and stored delivery details, with a PayPal payment option to soon follow."
"Nvidia has appointed Google marketing executive Alison Wagonfeld to become its first chief marketing officer, as the chipmaker looks to strengthen its brand and communications amid rapid growth driven by AI. Wagonfeld, who will report directly to chief executive Jensen Huang, will consolidate marketing and communications responsibilities that were previously spread across several leaders, according to a person familiar with the move. She is set to take up the role in February, with all members of Nvidia's marketing and communications teams reporting to her."
Google unveiled the Universal Commerce Protocol (UCP), an open standard for AI agent-based shopping developed with major retailers. UCP lets AI agents handle product discovery through post-purchase support without separate agent connections and is designed to work alongside Agent Payments Protocol, Agent2Agent and Model Context Protocol. Google will roll out UCP for eligible product listings in AI-powered search and Gemini apps, enabling US shoppers to complete purchases through Google Pay with PayPal support coming soon. Nvidia appointed Alison Wagonfeld as its first chief marketing officer to consolidate marketing and communications under a single leader; she will report to CEO Jensen Huang and start in February. Trump pushed back on Netflix's Warner Bros. acquisition.
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