ESPN chairperson Jimmy Pitaro stated Wednesday that SportsCenter would become its own app for the first time next year. This is a major shift for a long-standing program that has been a cornerstone of the network since its inception in 1979. With the rise of streaming among younger viewers, this step demonstrates ESPN's commitment to modernizing its offerings to maintain relevance in a rapidly changing media landscape.
The tech will be able to match content to the interests of each viewer and 'obviously, help significantly,' when it comes to personalizing the app, generating clips, and narrating them. This innovation seeks to enhance user engagement by utilizing AI to tailor experiences based on individual preferences, signaling a pivot towards personalized sports content delivery.
Pitaro reiterated that the move is part of a broader strategy to adapt to changing viewership tastes. As over 40% of television usage in June was from streaming, ESPN is recognizing the need to evolve its approach to reach a modern audience that increasingly prefers on-demand content.
ESPN's content president Burke Magnus emphasized the urgency for the company to evolve, stating, 'We need to set up this company to be relevant for the next generation of sports fans.' This perspective highlights the importance of strategic adjustments to retain and cultivate the upcoming demographic of viewers.
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