'From content scarcity to content infinity': The major themes of Cannes 2024 so far - PR Daily
Briefly

While there has been a smattering of communications executives on panels about storytelling, reputation, DE&I and media relations, the Cannes Festival is not yet the place where communications takes center stage.
The lines are so blurry between marketing and PR that it's clear what a powerful role PR quietly plays to fuel the creative industry.
Read at PR Daily
[
|
]