Google AI Mode can compare selected product or local business listings by using a comparison checkbox. Users select multiple results and those selections are added to the search box for focused follow-up queries that compare only the chosen items. Screenshots and a video illustrate the comparison checkbox applied to both product and local business result types. The feature enables quick side-by-side evaluations of listings within AI Mode and streamlines decision-making by limiting comparisons to explicitly selected options.
Google now has the ability within AI Mode to compare listed products or local businesses by selecting the listing and having AI Mode compare the ones you selected. Then AI Mode will just compare the ones you selected in the follow-up query. This feature was spotted by Brodie Clark who posted screenshots and a video of it in action on X and SERP alerts.
Here are some of those screenshots: Here is a video: Google is testing out a feature comparison checkbox for both products and local business results within AI Mode. When selecting multiple results, you're then able to quickly compare options as they're added to the search box.
Collection
[
|
...
]