AI Mode for search, which essentially allows Gemini to serve as the sifter of SERPs instead of the old-fashioned Google algorithm, became an opt-in preview feature in March before rolling out as an option to general Google users in May. For those who haven't deigned to use it, AI Mode basically turns the Google search page into a chat window where users can ask typical queries and get results delivered from a Gemini-powered chatbot that one has to assume isn't bullshitting them,
Jordi Ribas stated, "They're both excellent AI search products but we're taking a different approach for some query segments." He provided an example where Microsoft Copilot yielded richer answer cards for follow-up queries compared to Google AI Mode.