"Google is testing a new version of AI Mode responses in the wild, directly in the Google Search AI Mode interface. Google even tells the searcher, "You're giving feedback on a new version of Al Mode. Which response do you prefer?" In the test, Google shows two different AI Mode responses, side-by-side, and asks the searcher to specify which response is preferred."
"This was spotted by Len on X who shared this screenshot: Google is moving fast with changes to AI Mode, so this is not a surprise. But this is the first time I've seen Google test AI Mode responses in the wild. At least, side-by-side, like this..."
Google is conducting a live experiment that presents two different AI Mode responses side-by-side within the Google Search AI Mode interface and prompts searchers to choose their preferred response. The interface explicitly notifies users that they are providing feedback on a new version of AI Mode. The test collects direct preference data by asking which response is preferred, enabling A/B-style comparison of AI outputs in real search experiences. The presence of this test indicates rapid iteration on AI Mode and represents an early instance of side-by-side response testing in live search.
Read at Search Engine Roundtable
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