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fromMarTech
2 days ago

B2B marketers at SMBs struggle with conversion rate optimization | MarTech

SMB marketers in the B2B sector say conversion rate optimization (CRO) is their top A/B testing priority in 2025, but a new report found most aren't running A/B tests to improve CRO. The " State of A/B Testing Report " from Unbounce found 56% of SMB marketers in B2B cite CRO as their top testing goal. However, only 32% are running A/B tests on their landing pages.
Marketing
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fromMarTech
1 week ago

Sharing AI wins and fails will save marketers from repeating mistakes | MarTech

When shiny new tech meets reality I've always been a bit of a geek. I love trying out the latest technology, especially when it saves time or helps me create something better. I've also learned that shiny new tools don't always live up to the hype. Some take longer to master than the time they're supposed to save. Others are unreliable or rough around the edges until years of updates smooth them out. And sometimes, they never deliver on their promise at all.
Marketing
Marketing
fromHubspot
1 month ago

Conde Nast marketing leader shares her framework for destroying your imposter syndrome

Combining digital marketing and life coaching can enhance marketer resilience and effectiveness.
UX design
fromHackernoon
2 years ago

Frequentist Stats Are Failing Your UX Decisions-Here's a Better Way | HackerNoon

Frequentist statistics can be misleading; Bayesian methods offer clearer insights, particularly for business applications.
To effectively use Bayesian statistics, practitioners need to familiarize themselves and potentially create their own tools.
Business intelligence
fromHackernoon
5 months ago

The Next Evolution in Business Process Improvement | HackerNoon

Business processes are standardized activities organizations use to achieve results.
AB testing and Reinforcement Learning provide dynamic strategies to assess and improve business processes.
fromHackernoon
5 months ago

How a BPM Dream Team Ranked the Risks and Tools for AB-BPM | HackerNoon

The grounded theory methodology is suitable for building theory in fields where little is known, making it ideal for investigating AB testing in BPI.
Business intelligence
Marketing tech
fromForbes
3 months ago

A/B Testing Can Help Transform The Effectiveness Of Employee Training

Using A/B testing in L&D can effectively demonstrate training impact and ROI, shifting focus beyond basic completion metrics.
Marketing tech
fromGeeky Gadgets
4 months ago

How to A/B Test Facebook Ads for Maximum Return on Investment in 2025

A/B testing helps optimize Facebook Ads and improves ROI.
Facebook Ads Manager is crucial for campaign management and optimization.
Choosing the right campaign objective is vital for success.
Integrating a product catalog enhances ad effectiveness.
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