Integrating AI into the marketer's skillset is 'a once in a generation opportunity.' It's still early days, but by approaching it with optimism you have a chance to change the future of your company.
AI is improving every aspect of marketing; it's not changing one or two functions, but all of them, at a scale that was not possible even a year ago.
Laying the measurement foundations for AI-powered advertising doesn't just create the conditions for greater marketing and performance efficiencies, but it can also empower marketing leaders by freeing up time and energy to enable right brain thinking and creativity.
AI has the potential to create opportunities - from the extraordinary to the everyday - for everyone.
Collection
[
|
...
]