"OpenAI officially launched its advertising pilot in ChatGPT, leaving us with a better idea of the kinds of products we might see stuffed beneath our conversations with the AI chatbot. Several companies have announced plans to show ads inside ChatGPT - placements that will reportedly cost them a pretty penny - ranging from major retailers like Target to automakers like Ford and Mazda."
"Target says in an announcement that it will use ads in ChatGPT to help users "discover products, deals and inspiration that meet what they're seeking at that moment." It notes that ads will appear based on keywords that appear in a user's ChatGPT prompt. As an example, Target says someone using ChatGPT to look for "countertop cooking appliances that make everyday meals more convenient" might see an ad for an air fryer from Target."
OpenAI launched an advertising pilot inside ChatGPT that will place paid promotions alongside chatbot conversations. Ads will appear to free users and subscribers of the $8/month Go plan and will be clearly labeled, with OpenAI saying they will not influence ChatGPT's responses. Major brands including Target, Adobe, Audible, Ford, and Mazda have signed on for placements that are expected to cost advertisers significantly. Target plans to surface product ads based on keywords in user prompts, offering contextual suggestions such as an air fryer when users search for countertop cooking appliances. Adobe intends to promote its AI-powered document editor, Acrobat S.
Read at The Verge
Unable to calculate read time
Collection
[
|
...
]