The article discusses the transformative potential of AI in email marketing workflows. It highlights that marketing teams currently spend significant time on creating emails, and AI is poised to streamline this process significantly. Litmus reports that a majority of email marketers expect to implement AI in nearly half of their operations by 2026. However, the article emphasizes the necessity of maintaining human oversight in promotional content to preserve quality. Marketers need to adapt to this shift to maximize their marketing effectiveness.
AI is transforming email marketing by streamlining workflows, with marketers expected to harness AI for up to half their operations by 2026.
While AI tools are becoming prevalent, human oversight remains essential for promotional emails to ensure quality and engagement.
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