"We saw the diversity of search terms triple within less than a year." DeMeyere noted the change in customer behavior since implementing natural-language search, showing how users have adapted and engaged with the improved system.
"The transformative nature of GenAI is helping us accelerate the rate of innovation across our operations, and we're excited about the role these new tools and applications will play in driving growth," Target's chief innovation officer said, emphasizing the broad impact of generative AI in retail.
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