In 2025, artificial intelligence (AI) has become integral to many creators' workflows, with a comprehensive report indicating that over 80% of them utilize AI tools. The report, based on a survey of 514 creators across different regions, found that 38.7% use AI throughout their entire workflow, while 44.2% incorporate it in parts of their processes. This growing reliance on AI, despite some advertising resistance, highlights its role in streamlining tasks and enhancing productivity for creators ranging from writers to audio producers.
Over 80 percent of creators use AI in some part of their workflow.
AI technology simplifies the content production process, but some advertisers remain hesitant about AI-generated content.
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