"It's no secret that AI-generated content took over our social media feeds in 2025. Now, Instagram's top exec Adam Mosseri has made it clear that he expects AI content to overtake non-AI imagery and the significant implications that shift has for its creators and photographers. Mosseri shared the thoughts in a lengthy post about the broader trends he expects to shape Instagram in 2026. And he offered a notably candid assessment on how AI is upending the platform."
"Social media platforms are going to come under increasing pressure to identify and label AI-generated content as such. All the major platforms will do good work identifying AI content, but they will get worse at it over time as AI gets better at imitating reality. There is already a growing number of people who believe, as I do, that it will be more practical to fingerprint real media than fake media. Camera manufacturers could cryptographically sign images at capture, creating a chain of custody."
AI-generated content dominated social media feeds by 2025 and is expected to increasingly supplant non-AI imagery, affecting creators and photographers. The ability to appear real and authentic has become widely replicable through accessible tools, causing feeds to fill with synthetic media. Platforms will face mounting pressure to identify and label AI-generated content but will struggle as AI improves at imitating reality. Fingerprinting real media through cryptographic signing at capture is proposed as a practical alternative to chasing fake content. Watermarks and simple labels are unreliable, and a chain of custody could help verify authenticity.
Read at Engadget
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