We were expecting to see some effect, but the magnitude is really big," Zhu, an assistant professor at Imperial College Business School in London, tells Fast Company. "This decrease was not a coincidence, and it was not merely a time trend or decreasing demand overall on the platform. It was actually driven by the introductions of these generative AI tools.
While writing and coding roles were the most heavily affected freelance positions, they weren't the only ones. For instance, the researchers found a 17% decrease in postings related to image creation following the release of DALL-E.
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