Leveraging an AI-powered Salesforce CRM Will Require Better Data Management
Briefly

from TechRepublic11 months ago
As global head of Rimini Street's Salesforce practice, he thinks artificial intelligence is about to deliver on 'the original promise of customer relationship management' for APAC enterprises - a true 360-degree view of the customer.
TechRepublichttps://www.techrepublic.com/article/leveraging-an-ai-powered-salesforce-crm-will-require-better-data-management/
Rimini Street, a Salesforce partner, argues the 'playbook' comes down to four key steps.
TechRepublichttps://www.techrepublic.com/article/leveraging-an-ai-powered-salesforce-crm-will-require-better-data-management/
Read at TechRepublic
#customer-relationship-management #ai-in-crm #data-management #salesforce #master-data-management
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