Living in the feed: Trust and AI drive strategic shifts for advertisers and content creators
Briefly

Yasmin Green, CEO of Jigsaw, stated, "Trust has not evaporated, it has migrated." This highlights how younger users are shifting their definition of trust online.
Rebecca Sykes from The Brandtech Group emphasized, "Brands used to be defined by what brands say to people, now it's what people say to people." This underscores the significant shift in brand identity influenced by user interactions.
Read at siliconangle.com
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