AI-written copy in Google Shopping ads for Matalan's men's suits increased site impressions by 16% compared to human-written copy due to Google's preference for keyword-heavy sentences.
Matalan piloted AI-written copy in various product categories after the success with men's suits, recognizing Google Shopping as a key driver of online performance.
Google Shopping ads are crucial for Matalan's website traffic, with Havas Media emphasizing the importance of efficiency and results within the search engine results page.
Havas Media utilized ChatGPT-4 for AI-augmented product ads, building on Matalan's previous AI copy experiments with Gemini and PaLM 2 models.
Collection
[
|
...
]