Warner Bros. Discovery is set to enhance its Max streaming service by leveraging Google Cloud’s 'caption AI' to automate closed captioning, aiming for efficiency and cost reduction.
The partnership with Google Cloud is expected to reduce caption file creation time by up to 80% and decrease costs by up to 50% compared to traditional methods.
The initial phase will focus on 'unscripted programming', with WBD committed to human oversight for quality assurance while continuously refining the caption AI.
While many shows on Max already have captions, this development suggests a potential shift in standard practices, making AI-generated captions commonplace in the industry.
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