Microsoft and Google are simultaneously advancing agentic AI, but their methods diverge significantly, impacting how enterprises should adapt their digital labor strategies. Microsoft is enhancing its Copilot assistant into a suite of tools aimed at individual and organizational insights, with specific models for functionalities like HR and accounting. In contrast, Google integrates its extensive Gemini model into Workspace for customizable agent creation, emphasizing flexibility for automation and collaboration. Analyst Liz Miller notes both companies aim to improve productivity, but their strategies reflect fundamental differences in their approach to productivity tools.
Microsoft and Google are constructing distinctive ecosystems for agentic AI in their productivity suites, highlighting the importance of differing strategies for enterprises.
Microsoft's Copilot focuses on tailored tools for insight, while Google's Gemini emphasizes broad customizability in task automation, reflecting their philosophical difference in productivity.
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