Microsoft has appointed Mark D'Arcy, a veteran in marketing from Meta and Time Warner, to lead efforts in improving Copilot AIâs market presence and user engagement. Reporting to Mustafa Suleyman, D'Arcy's focus will be to make Copilot more relatable and empathetic, moving beyond the 'cold bot' stereotype. Despite being integrated into several Microsoft platforms, Copilot holds under 5% market share in comparison to competitors like ChatGPT. D'Arcy's task will include uniting Microsoft's teams to enhance Copilot's appeal and functionality.
D'Arcy's mission focuses on making Copilot more relatable, shifting its perception from a cold, calculating bot to a more empathetic AI assistant that users want to engage with.
With Copilot's market share at under 5%, Microsoft aims to improve its presence by leveraging D'Arcy's extensive marketing experience to boost user engagement.
Collection
[
|
...
]