Netflix announced plans to improve its TV app interface and mobile platform by introducing generative AI, enabling users to request content using conversational phrases. This move comes as the company faces market pressures and aims to expand its user base amid rising concerns of a recession impacting consumer spending. Key updates include redesigning the app's homepage, offering personalized recommendations, and integrating a vertical feed for mobile users that displays clips of shows. These changes are intended to improve accessibility, engagement, and usability for subscribers.
Netflix's upcoming app updates aim to enhance user experience by redesigning the interface and integrating generative AI for natural language content searches.
As consumer spending concerns grow amidst potential recession, Netflix seeks to maintain its market share through improved accessibility and tailored content recommendations.
The streaming giant will revamp its TV app homepage, streamline search options, and introduce a vertical feed on mobile showcasing clips for easier viewing.
With AI integration, users will be able to make content requests using conversational language, enhancing interaction and personalization within the mobile app.
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