Omnicom Media Group is unveiling partnerships at CES 2024, focusing on the changing landscape of search via new AI-driven tools designed for informed investment and creative decisions.
The Share of Voice planning solution leverages Google's Gemini AI to enhance brand visibility in demand categories, helping clients optimize and expand their search campaigns through competitive keyword data.
The Next Generation Search Agent, integrated with Omnicom's platform, transforms planning insights into actionable guidance, optimizing keyword sets and audience targeting to maximize campaign effectiveness.
As Megan Pagliuca explains, the continuous evolution of generative AI and market fragmentation necessitates innovative approaches in search strategy to maintain brand significance and competitive edge.
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